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The Rise of Male Grooming

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SkiNcolab
Skin is individual and we promise to give personalised advice, skin education and product recommendations while guiding you through your skincare journey.
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For many years male grooming consisted of shaving, a quick wash and shampoo followed by a spray of deodorant and maybe a slap of aftershave or cologne. Our grandfathers would have probably laughed at the idea of using moisturisers, serums, and eye creams – if they even knew what these products were. The past two decades, have, however seen the male grooming space explode. Men of all ages – from teenagers to pensioners – have realised the benefit of looking after their appearance.

Begin with some Basics

In today’s world, taking care of your skin is essential for both men and women. However, men often overlook the importance of a proper grooming routine. Neglecting skin care can lead to various issues such as dryness, irritation, premature ageing, and a lacklustre appearance. Beginning with some basics is probably the best place to start if you or the man in your life is just getting into the whole male grooming routine.

  1. The first thing to start with is a good face wash.

Unless you are battling with problem skin, a well-balanced face wash that removes dirt, sweat and excess oil will do the job. Most guys prefer a foaming face wash rather than a cream or lotion based one.

Apitiva’s Black Detox Cleansing Jelly with activated charcoal and propolis effectively cleanses the face and eyes without causing dryness. Shaving can be quite harsh on the skin and exposure to daily elements can also dry out the skin so if dry, flaky skin is a concern, go for a more gentle, hydrating cleanser like REN Evercalm™ Gentle Cleansing Milk.

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  1. Don’t forget to Moisturise

Keeping things simple is the key to sticking to a skin care routine, so whilst one could go for a separate moisturiser and sunscreen, a daily moisturiser with added SPF is probably the way to go.

Because men’s skin tends to be oilier than women’s skin, a light moisturiser that is easily absorbed is better. Uriage’s Eau Thermale Hydration Light Texture Cream SPF20 is ideal as it protects and moisturises.

If you’re looking for a shine free finish, then try L’Occitane’s Cade Energizing Face Fluid. This moisturising fluid awakens fatigued skin. Its non-sticky texture is easily absorbed without leaving a greasy residue on the skin.

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  1. Level up with a scrub or mask

If you really want to take it to the next level, you can add a scrub and/or a mask.

Scrubs exfoliate the skin removing dirt and dead cells leaving skin soft and smooth – and yes even men like soft, smooth skin.

Check out Apitiva’s scrubs which come in handy sachets for single use.  Choose from Olive, Apricot or Blueberry.

Whilst applying a mask may be one step too far for some men, there are several products which may be perfect. We suggest something like Erborian’s Black Scrub, which is a gel mask and helps to rid the skin of impurities, eliminate dead cells and absorbs excess sebum, for a mattifying effect. Plus, the black packaging is really sexy.

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  1. Keep your lips in good shape

Finally, lips are often overlooked but it is worthwhile keeping your lips in good shape. No matter how good that six pack is or how impressive those biceps are, chapped and dry lips are not attractive to anyone.

Including a good lip balm is really not a bad idea. Keep it next to your bed at night and smear it on before going to sleep. This is the best way to make sure your smile is a winning one. Try Apivita’s Lip Care with Propolis – not your average lip balm, but it delivers above average results.

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Men’s skin care should be an integral part of every man’s grooming routine. By prioritising practices like shaving, exfoliating, cleansing, moisturising, anti-ageing techniques, and incorporating toners, you can achieve healthier, more vibrant skin and hair.

Explore our products to elevate your grooming experience.

Remember, investing time and effort into self-care will not only enhance your physical appearance but also boost your confidence and overall well-being. So, embrace the power of the skin and enjoy the benefits of a well-groomed and confident version of yourself.

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